“Mr Bean” Micro-environmental Factors (SWOT) Essay

StrengthsMr loft is the commercialize leader for soy sauce noodle related nutrition and drink in Singapore It is a well-respected brand, clinching many another(prenominal) awards including the Established Brands Award and the Most public Brand Award for the third serial year It has a immobile market presence with 56 outlets island-wide. Only the finest ingredients and highest rank of NGMO (Non genetically modified) soybean plant bean is apply in its harvest-timesWeaknesses on that point is minimal product differentiation from main competitors. Mr Bean is conditional on a main matched advantage the retail of soya bean products. This great designer hinder business variegation should the need arise It is a strong local brand but before long has no international presenceOpportunitiesMr Bean can choose to co-brand with other food and beverage businesses Mr Bean can in like manner brand franchise to manufacturers of other goods and go It can also tap into a new internat ional market the acclivitous markets of health-conscious publics inAsia ThreatsMr Bean leave behind be greatly affected if in that location is a rise in the price of soya beans or dairy products Mr Beans success might lead to the potential threat of imitating competitors There might be a crusade in the health-conscious market trend, causing a decrease in the demand for much(prenominal) productsEnvironmentMacro-environmental Factors (STEEP)Social-Cultural Literacy rate of 96%, making the Philippines the third-largest English speaking inelegant in the world Main religion is papist Catholicism Philippines has a strong snacking finale Food on the go is likeable to the mass market as they argon generally time-poor Filipinos are increasingly sensitive of health concerns and are turning to whole food 25% of the population are students who have high spending power (Filipino Kids and Their Lifestyle, 2007, dry 1, par 9) They are open up to foreign brandsTechnological Filipinos are comparatively tech-savvy There is consistent growing cyberspace usage in Manila correspond to the research group BSBC Hook UAI, there was a 21.3% increase in net users from 2002 to 2004 in Metro Manila (Philippines profit and Telecommunications Report, 2009, sec 2, par 3) Philippines is a ontogenesis country with proper infrastructure adept support for equipment in urban areas is considerably accessible Economic GDP (PPP) USD 327.2 million in 2008 (The World Fact Book, Philippines, 2009, sec 5, par 2) The economy consists mainly of agriculture, manufacturing and mining businesses It is aiming towards becoming a developed country by 2020 The economy is reliant on foreign currencyEnvironmental throttle prices and energy costs are erratic and potentially unpredictable Local resources should diddle a respectable standard and musical note Philippines is the worlds biggest manufacturing business of coconuts, and third-largest producer of bananasPolitical Political issues in the country still exist today (eg. putridness and policy inertia) and are likely to continue. However, they will not get worse. (Philippines Risk evaluate Update, 2008, sec 1, par 2) According to PERC Ltd, Philippines has a risk factor of about 5.5 (1 existence the lowest, 10 being the most risky)